One of the challenges faced by marketers is that of creating content. One of the secrets learned by internet marketers is that they don’t have to create all of their own content. At some point and time, it will be a great asset and will most likely make you most money if it is quality, but initially, you can choose other people’s content.
Vocal artists and musicians enjoy using other people’s content in their businesses even when they have their own recordings. But, if that is not something you choose to do at this time, how can you leverage the content you already have? The best way to leverage your content is to reproduce it in several formats.
Often when we find a great item we value, be it shoes or an accessory, we may choose to buy it in two colors. A pair of brown and black shoes of the same style is quite commonly practiced. So, if you’re creating content of any kind, think of how you can multi-purpose the same content and leverage more of it.
Your articles can be turned into pod casts and videos if you know how to do it. Your videos and pod casts can be turned into articles, reports, e-books etc. Also, they can be bundled for even more value. There is much to be said about having tutorials in written, video and audio formats. We get to experience learning in several ways and retain more of the information.
In addition, it allows more flexibility. Videos are not a good idea when you must focus your attention on the road while driving. Neither is reading an article recommended under such conditions. But, an audio provides passive listening so, you don’t have to waste drive time. This is a great value-added concept and you will build more people on your lists by having different formats.