The search engines have chosen link building to be one of the criteria to increase the page rank of your website. To increase the page rank of your site you can add reliable links from other sites to your web site. It is not easy to get links from other sites to your site. Your product, page rank and service will be crucial in deciding to provide a link to your site.
The user will navigate from one webpage to the other while browsing the search engine through these links. The site indexed by the search engine will be naturally browsed by him initially. If that site is providing a URL to your site then he will surely visit your webpage even if your site is not indexed. This will be one of the easiest ways to increase the number of visitors to your site and also the page rank.
There are URL links, image links, dynamic links and text links. The anchor text with which you are giving link is also very important. If that contains the keywords then the spider of the search engine spider will index your website. There are one way link and reciprocal link. If any other website gives a URL to your website then it is one way link. Always chose the website having more page rank to give link to you. When you give link back to their site then it is reciprocal link. Both these type of link can give popularity to your site.
Optimize your webpage for the keywords of your site. This will surely increase the popularity of your site. Choosing the appropriate keyword is yet another crucial task. If there are many competitors for the keywords you can just choose another keyword and optimize it. If your site has on page optimization then your page rank will surely increase.